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HITS Triathlon Series announces new pricing system for all distances

SAUGERTIES, NY (August 14, 2012) – HITS Triathlon Series is pleased to announce a new pricing system for its races. Starting today with the Lake Havasu City, AZ event and continuing through the 2013 schedule, HITS has implemented a rolling rate schedule that enables athletes to realize savings of up to 75% off regularly priced registration when they register to race more than one month in advance.

This new early bird registration pricing offers three different saving options before regularly priced registration takes effect one month prior to each event for the Sprint, Olympic, Half and Full distance races as follows:

More than four months before event – 75% off
Four to three months before event – 50% off
Three to one month before event – 25% off
Month before event – Regular price

"The sport of triathlon appears to be at a crossroads," said Tom Struzzieri, HITS President & CEO. "We've listened to the feedback from our own athletes and watched carefully what's happening elsewhere, and while some believe that there's enough demand to increase rates, our approach is going to be focused on delivering value. This new structure, allows athletes who organize their schedules in advance an affordable price point."

As a result of this new pricing structure, HITS is now offering athletes the opportunity to enjoy the most competitive rates for a Full distance race with advanced registration.

More than four months before event – $150
Four to three months before event – $300
Three to one month before event – $450
Month before race – $600

"We took a lot of things into consideration when creating these new prices, but most importantly, we listened to our athletes," said Mark H. Wilson, HITS Triathlon Series Race Director. "We want to give people the best opportunities possible to experience a HITS race and reward early registrations."

Athletes can take advantage of the new pricing structure starting today. Registration is now open for the following events:

Lake Havasu City, AZ – November 10-11, 2012
2012 Championship Palm Springs, CA – December 1-2, 2012
Naples, FL – January 12-13
Ocala, FL – March 23-24
Napa Valley, CA – April 13-14 (Opens August 15, 2012)
Marble Falls, TX – April 27-28 (Opens August 15, 2012)

HITS will soon announce and open registration for events taking place in the second half of 2013, which will include Hunter Mountain, NY; Colorado; Lake Havasu City, AZ; Palm Springs, CA; and more!

To register for any of the upcoming races on the HITS schedule, visit HitsTriathlonSeries.com.

About HITS, Inc.
HITS, Inc. is a special events management company primarily focused on producing endurance sports events and hunter/jumper horse shows. Based in upstate New York in the village of Saugerties, HITS is dedicated to creating high-quality events in desirable destinations with unmatched, professional operations. For more information about the HITS Triathlon Series, please visit HitsTriathlonSeries.com.