Coca-Cola Company Joins HITS Endurance as National Sponsor

SAUGERTIES, N.Y. (April 2, 2014)HITS Endurance, which produces both HITS Triathlon Series and HITS Running Festivals, is proud to announce their new, multi-year partnership with Coca-Cola Company as an Official Beverage Sponsor of their fourteen nationwide endurance events.

Globally, Coca-Cola Company is the number-one provider of sparkling beverages, ready-to-drink coffees, juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy their beverages at a rate of 1.9 billion servings a day. The addition of Coca-Cola Company to the HITS Endurance roster of national corporate sponsors will feature Coca-Cola beverage products, including Coke and Dasani Water, at HITS Running and Triathlon events nationwide.

With an enduring commitment to building sustainable communities, Coca-Cola Company is focused on initiatives that reduce their environmental footprint, as well as support active, healthy lifestyle and activities. This objective aligns perfectly with the HITS Endurance mission to deliver endurance sports to the masses.

Upcoming HITS Triathlon Series and HITS Running events will offer de-fizzed Coke at aid stations and other Coca-Cola beverage products to athletes and spectators through aid stations distribution, as well as at pre and post-race events beginning with the HITS Napa Valley Triathlon in Napa Valley, California  April 12-13.

“For many years, Coca-Cola Company has been a valuable national partner at HITS Horse Shows and we are thrilled to have them sponsor our HITS Endurance events,” said HITS, Inc. president and CEO Tom Struzzieri. “Their multi-year presence at all HITS Triathlon Series events and HITS Running Festivals is a direct result of our mission to provide the best experience possible for our athletes. Coca-Cola is one of the most requested beverages at our on-course aid stations and we are happy to respond to the needs of our endurance athletes.”

Both HITS Triathlon Series and HITS Running Festivals embrace an “a distance for everyone!™” motto, offering race opportunities to a wide range of people from varying backgrounds and athletic experience.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, their Company's portfolio features 17 billion-dollar brands. For more information, visit Coca-Cola Journey at

About HITS Endurance
HITS, Inc. is a special events management company focused on producing endurance sports events and hunter/jumper horse shows. Based in upstate New York in the village of Saugerties, HITS is dedicated to creating high-quality events in desirable destinations with unmatched, professional operations. For more information about HITS Endurance, please visit